1. The August 2018 Google core algorithm update was known as the [blank] update and largely affected sites in the [blank] vertical.
August Core / lifestyle
Possum / hyperlocal
Fiat / automotive
Medic / health & wellness
2. As a best practice, it's recommended that you surface and support your core pages through:
URL structure
Breadcrumbs
Navigation
All of the above
3. Which link is more likely to pass the most value?
An internal link high up on a page
An external link within the body of a page
An external link within a noscript tag
An internal image link
4. Which of the following is a Moz score that predicts how well a specific page will rank on search engine result pages (SERPs)?
PageRank
Page Authority
Domain Authority
Search Visibility
5. The marketing funnel includes:
Discovery, intent, evaluation, retention
Awareness, intent, consideration, purchase
Discovery, consideration, conversion, retention
Awareness, intent, conversion, purchase
6. A rel=canonical tag can be used to point search engines to a particular page when tackling these issues.
Indexation
Duplicate content
Slow content
Redirect
7. Which of these is important to keep in mind when measuring the success of a new link?
Sites that are already on the first page of search results will increase in rank more easily
Links from sites with low Domain Authority will have no effect on SERP rankings
It can take time for a new, valuable link to trigger an increase in SERP rank
All of the above
8. What does the directive "disallow" mean?
Don't crawl this page or directory
Don't rank this page or directory
Block this page or directory from users
Crawl this page or directory, but don't index it
9. What is 10x content?
Content that is 10 times better than the highest ranking result for a given keyword or topic.
Content that includes the fundamental 10 core marketing practices all big brands use.
Content that includes the 10 most important SEO factors, such as on-page optimization and link building.
Content that has been on the Internet for over 10 years.
10. True or false: You typically expect and hope to rank higher for terms containing your brand name.
True
False
11. RankBrain is a component of Google’s core algorithm which uses this to determine the most relevant results to search engine queries.
Natural language processing
Artificial intelligence
Machine learning
Schema
12. True or false: Businesses can ask and answer their own questions in Google Questions and Answers.
True
False
13. These push organic results down the page and can impact CTR.
Ads
Featured snippets
Images
All of the above
14. If you have more than 100 listings in your Google My Business dashboard, Google stops:
Sending you review notifications.
Charging you for Ads.
Showing your listings on Google Maps.
Users from suggesting edits to your listings.
15. The best way to use Domain Authority is to...
Aim for the highest score possible
Aim for the lowest score possible
Use it as a comparative metric between you and your true competitors.
Compare your site to sites like Amazon, Facebook, and Google.
16. Long-tail keywords are often [blank] than general keywords.
Higher volume
Higher difficulty
Lower difficulty
Lower conversion
17. Which is NOT part of Google's new Core Web Vitals:
Largest contentful paint
Site speed
First input delay
Cumulative layout shift
18. True or false: Minifying your CSS, HTML, and JavaScript files can increase your load time.
True
False
19. What is the most effective detail to include in reporting in regards to issues that haven't been fixed yet?
The technical details around the issue
A timeline of expected progress by prioritization
A detailed explanation of why the issue hasn't been fixed yet
Don't report on issues that haven't been fixed
20. A 404 status code is a page that:
Indicates a server error
Has been permanently redirected
Has been temporarily redirected
Cannot be found
21. There are generally three types of promotion used in content marketing:
Paid, earned, & owned
Ads, social media, & CTAs
Online, offline, & word-of-mouth
Paid, organic, & earned
22. When the searcher performs a(n) [blank] search, they typically want to go to a particular place on the Internet, such as Instagram or the Ikea home page.
Transactional
Informational
Navigational
None of the above
23. A best practice in goal setting is to create S.M.A.R.T. goals. The A stands for:
Accountable
Authentic
Affordable
Achievable
24. This is a way of measuring an amount of advertising presence or strength for a particular brand or product.
Search visibility
Conversions
Share of voice
Click-through rate
25. True or false: 301 redirects pass along link equity.
True
False
26. True or false: You should have one comprehensive page on a topic instead of multiple pages for each variation of a keyword.
True
False
27. True or false: Every search engine results page includes the count of pages in the search index that meet your criteria.
True
False
28. You can track Google Posts activity in Google Analytics using:
301 redirects
Short names
Justifications
UTM codes
29. True or false: Link equity is not a factor in Google's ranking algorithm and has no effect on the order of search results.
True
False
30. This is content other outlets give freely to you.
Owned media
Affiliate content
Earned media
Guest posting
31. Which of the following on-page factors can help you appear in a featured snippet?
Length of content
Meta keywords
H1 tag
H2 tag
32. True or false: Including search intent in reporting is helpful in understanding users' behavior and thought processes.
True
False
33. True or false: Having Google Analytics installed directly affects your rankings in Google.
True
False
34. "Sold here", "In stock", "Provides", and "Menu highlight" are examples of:
Google Posts types
Justifications
Branded Maps pins
Gratifications
35. You should report lost SERP features, as there can be correlations to:
Increased site traffic
Increased ranking
Decreased site traffic
Decreased DA
36. In terms of SEO, what ISN'T a content audit used for?
Finding content that needs to be updated and made more current
Finding the strongest pages on a domain
Finding content that serves an HTTP status code error
Finding content gap opportunities
37. True or false: Auto dealerships can create additional GMB listings for the car brands they sell.
True
False
38. Core Web Vitals identify user experience issues by generating a metric for:
Page loading performance
Ease of interaction
Visual stability of a page from a user’s perspective
All of the above
39. True or false: It's better to use exact match keywords rather than partial match keywords.
True
False
40. When the searcher performs this kind of search, they typically need knowledge, such as the dimensions of a queen mattress or how to care for a rosebush.
Transactional
Informational
Navigational
None of the above
0 Comments